We will provide you with a business toolkit containing everything you need for marketing
These and other initiatives will generate inbound leads (business opportunities) for your accountancy practice.
Below are just some of the marketing techniques we use on a local and national level for our network. We will provide further information on our Discovery Days
Lead generation service
Lead Generation can be an invaluable way to help your TaxAssist Accountants franchise grow and will continue to provide ongoing new leads should you wish to use this service.
Leads from national marketing
Our network of branded TaxAssist Accountants shops and cars ensures that small businesses will see the brand and recognise our name in the marketplace. All enquiries we receive are then qualified at the Support Centre and then sent on to the franchisee.
To kick start your business we provide you with an initial marketing campaign and 25 free leads from our lead generation activities (Don't worry these won't all be delivered in your first month!) and we also pay up to the value of £500 for your first year's subscription to a networking group of your choice.
The TaxAssist website attracts thousands of unique visitors every month. Whilst we are proud of our website exposure, it would be vanity to use this measurement solely to determine the strength of our website presence and its effectiveness in generating business for our franchisees.
Our key metric in determining the success of our marketing activity, is to measure how many qualified leads the website generates and in turn how many of these qualified leads turn into business for our network. We speak to every potential client and qualify whether there is an opportunity of business before passing that lead to a franchisee, thus sifting out at the beginning those enquiries that will never progress.
Without a qualification process, our franchisees would be inundated with lead enquiries wasting time that we believe would be better spent on producing fee charging work. Other franchisors claim high levels of sales leads from their marketing activity but only convert 1 in 20 of these leads into business. We don’t want franchisees having to follow up 100 leads to convert only 5 into fee paying business. Our unique lead generation minimises the franchisee involvement and delivers a high 1 in 2 conversion rate and delivers millions in pounds of business each and every year.
For every qualified lead provided to a franchisee there is a charge of £55 (though the first 25 leads are free as part of the franchise package). These leads are delivered year in year out through our unique offline and online marketing strategy. The lead charge is injected back into the brand awareness budget to provide further marketing benefits for the whole franchise network. The purchasing of leads is fairly common in the accountancy industry, but generally attracts a much higher charge per lead and does not come close to converting at the same levels as our system, making it a cost effective way for franchisees to gain new business.
Our unique online and offline marketing strategy has been carefully crafted over many years and has won several industry awards. Its effectiveness is shown by the network recording that 2 of the top 3 sources of new business come directly from this blended mix of activity
First year’s subscription to a networking group
For your business to meet its full potential, you will need to be active with your marketing and networking. We would encourage you where possible to join a networking group if your local group has a vacancy. We will fund your first year of membership or support you in setting up your own group.
Stationery starter pack & promotional items
Most of the stationery you should need in the first six months of your operation is supplied as part of the franchise fee. Where appropriate, the stationery is personalised for you. We also include an initial supply of a range of corporate merchandise including TaxAssist Accountants pens, mugs and mouse-mats.
Additional stationery, at very competitive prices, is available via our support site. We also produce a range of marketing brochures for you to display in your office/shop front, which offer up to date information for your clients. We also provide an e-mail tax newsletter which visitors to our website can subscribe to.
Your own website
Members of our network are provided with a personal website with which to promote their local business.
Your websites are editable from our Support Site where you can update contact details, edit text and choose to add social media profiles.
We also work with Google AdWords for you to ensure your website ranks well in search engines. The websites are mobile-friendly and have only recently been redesigned to help our online presence grow further.