“When people say ‘Actually you’ve made an impact, you’ve made a difference to my life’…that’s fulfilling. That encourages you to go back the next day and do more, push yourself… I’m extremely proud of my network, I’m proud of who we are…a network that genuinely cares for its clients.” – Bukky Shonola, TaxAssist Hitchin & Letchworth

Russell Charles

" I really can't recommend TaxAssist highly enough"

Russell Charles couldn’t be happier about his decision to become a TaxAssist Accountants franchisee having spent 17 years running his own independent practice without the success he had hoped for.

That all changed the day he joined the TaxAssist franchise and his practice flourished beyond his expectations. Russell was familiar with running a business and with tax and accountancy, but he pinpoints his decision to join TaxAssist in 2010 that lifted his practice to another level.

“With the strength of the TaxAssist brand, my shops, the training and marketing I am now consistently aiming for double digit growth year on year,” said Russell. “I am thrilled!”

Russell started his own practice in Cardiff with his wife Katherine in 1992 after 10 years working for HMRC. Having quietly built up a good business with minimal expenses, overnight his business floundered when two large clients left as their expansion required more complex services. This left Russell with a gaping hole in his turnover, which dropped by a third.

“It was then that I started to question what I had been doing for the last 17 years,” recalled Russell. “I was in a first-floor office with no signage, we did no marketing or advertising, had no brand and were happy with one new client every few months. I realised I had spent all of my time working in my business rather than on it and now had very little to show for it.”

It was at this point Russell decided to search the internet for accounting franchises and was pleased to discover TaxAssist Accountants. 

“I had been considering taking on a partner, but with that comes the complications of giving away part of your business and having to find someone who is a personality match” said Russell. “I realised that a much more favourable option was to take TaxAssist on as my ‘partner’ instead! In my eyes, the franchisor is the perfect team to work with. They take a minimal percentage cut and are incredibly easy to work with, while their guidance and assistance has been invaluable.”

Russell opened his TaxAssist shop front premises in May 2010 and the results were immediate.

“Katherine and I are thrilled with the way the shop has managed to establish us in the local area, drawing in clients, who love the welcoming look and feel of the shop and can confidently recommend my services to others,” added Russell, who now has six members of staff and two consultants.

Having his own team means he can take more of a back seat, and let his staff handle the bulk of the workload. This is generated from three shops after Russell bought out his neighbouring franchisee in Cardiff West and Barry in May 2016.

“The TaxAssist technical team have been a huge bonus, helping out with compliance and specialist advice, as you can never know it all. I now spend all of my time working on the business rather than in it and can happily report we are operating as the TaxAssist business model recommends, with a third of my revenue going to staff, a third to overheads and a third profit. I really can’t recommend TaxAssist highly enough.”

If Russell’s story has inspired you, contact the recruitment department on 0800 0188297 for a confidential chat, or e-mail us using the link at the top of the page. 

February 2020

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