The Norwich-headquartered franchise organisation has been shortlisted for Excellence in Branding for its successful TaxAssist Accountants rebrand and In-House Team of the Year, placing it among the top three entries in East Anglia in both categories.
The East Anglian Marketing Awards celebrate outstanding marketing talent, creativity and commercial impact across the region. Following a rigorous judging process, only the three highest-scoring entries in each category were selected as finalists, making recognition in two highly competitive categories a significant achievement.
The Excellence in Branding award recognises organisations that have created a bold, distinctive and consistent brand identity, successfully balancing strategic thinking with creative execution to deliver a memorable and authentic brand.
TaxAssist Accountants' shortlisted entry centered on its major brand refresh, which has modernised the organisation's identity while reinforcing its trusted reputation with small business owners. The rebrand introduced a fresh visual identity, updated messaging centered around the "We can do more for you" proposition, and a phased rollout across the UK network, ensuring consistency across hundreds of practices while supporting franchisees in attracting new clients and strengthening customer relationships.
The In-House Team of the Year category celebrates marketing teams that make a significant impact from within their organisation through collaboration, strategic thinking and measurable business results.
TaxAssist Accountants' in-house Brand & Marketing team was recognised for delivering an ambitious programme of activity supporting client marketing, digital transformation, public relations, events, social media, brand development and network communications. Working closely with colleagues across the business, the team continues to play a pivotal role in driving awareness of the TaxAssist Accountants brand and supporting the continued growth of the franchise network.
Kelly Chick, Director of Group Brand & Marketing at TaxAssist Accountants, said: "To be shortlisted in two categories is a fantastic achievement and a real testament to the creativity, dedication and expertise of our Brand & Marketing team.
"Our rebrand represented much more than a new visual identity. It was about evolving the TaxAssist Accountants brand to better reflect who we are today, while remaining true to the values that have helped us build trust with more than 125,000 small and medium sized business clients. Seeing that work recognised in the Excellence in Branding category is incredibly rewarding.
"Being shortlisted for In-House Team of the Year is equally special because it recognises the people behind the work. Our team collaborates closely with colleagues across the business and with our franchise network to deliver marketing that supports business growth, strengthens our brand and helps our franchisees succeed. We're proud to be recognised alongside some of the region's most talented marketing teams."
The winners will be announced at the East Anglian Marketing Awards ceremony in September.
August 2026
