When experienced accountants Awais Tariq and Yaseen Ismail decided to take the next step in their careers, they were looking for more than just practice ownership - they wanted a platform for growth, stability and long-term success.
Their journey into the TaxAssist Accountants network demonstrates how combining ambition with the support of a successful franchise can create a powerful foundation for success from day one.
A strategic step into practice ownership
Awais and Yaseen joined the network in 2025 by jointly purchasing the established Horfield practice in Bristol, previously owned by Ian and Yvonne Smith, while also converting an existing fee bank into the TaxAssist model. This dual approach allowed them to benefit from:
- An immediate income stream
- An established client base
- Strong brand recognition
- A platform for accelerated growth
For both, the decision was grounded in experience. Awais brings over a decade of public practice expertise, specialising in tax planning, financial reporting and compliance, alongside strong commercial and operational skills. Yaseen complements this with nearly ten years’ experience across practice management, VAT, PAYE, and tax compliance, as well as a clear focus on delivering high-quality client service.
Why TaxAssist Accountants?
“What initially attracted us to TaxAssist was the strength of the brand itself and its clear market presence,” explains Awais. “The brand value and recognition played a big role in our decision.”
Like many prospective franchisees, they had questions before committing. However, attending a Discovery Day gave them the confidence they needed.
“Seeing firsthand the level of support provided, along with the strength of the technical backup team, really reassured us,” Awais adds.
The power of support and systems
Since joining the network, Awais and Yaseen have been able to leverage the full breadth of TaxAssist’s infrastructure.
“Since becoming part of the network, the support has been exceptional,” says Awais. “The entire team, including the directors, have been incredibly helpful. I would especially like to mention James Mattam and Daren Moore for their guidance, as well as the whole team.”
This level of support is a key reason why many independent accountants choose to join the network. With a Support Centre of over 100 staff, franchisees benefit from:
- Technical expertise and guidance
- Marketing and lead generation systems
- Additional service lines such as payroll and financial planning
- Ongoing training and development
Immediate impact and growth potential
One of the most noticeable benefits for the pair has been the strength of the brand in generating new business.
“Even without undertaking any marketing ourselves, the strength of the TaxAssist brand brings in walk-ins and leads, which has been amazing for us,” Awais explains.
“Our sales are ahead of projections, and we’re really pleased with the way the business is growing.”
This immediate visibility has positioned them strongly for future growth.
Scaling a practice with confidence
For Awais and Yaseen, joining TaxAssist wasn’t just about maintaining a practice - it was about scaling it.
“I am eager to utilise my skills and passion for supporting clients at the Horfield practice,” says Awais. “Along with Yaseen, I look forward to maximising growth in our area.”
Yaseen adds: “The model encourages collective success, and I’m looking forward to utilising all of the support available. Working with the TaxAssist team and brand is an ideal match as we share similar goals and ambitions.”
Looking ahead
With a strong partnership, complementary skillsets and the backing of the TaxAssist network, Awais and Yaseen are well positioned to build on the solid foundations of the Horfield practice.
“The brand, the network, and the ongoing support have exceeded our expectations and we’re very much looking forward to what the future brings,” Awais concludes.
