Driven by evolving regulations, advances in cloud accounting technology and rising client expectations, the landscape is changing—and fast.
The impact of the pandemic has only accelerated this transformation. As businesses adapt to a new normal, the demand for proactive business advisory services has grown significantly. For accountants, this shift presents a major opportunity to add value and build deeper client relationships.
At TaxAssist Accountants, we believe that advisory services will play an increasingly important role in how accountants support small businesses. This is being driven by two key trends:
1.Technology is revolutionising the way accountants deliver services.
With automation taking over many data-entry and compliance tasks, accountants now have more capacity to focus on advisory work. Cloud accounting tools allow us to access real-time financial data, helping us provide meaningful insights that support better business decisions.
2.Small business clients expect more from their accountant.
Business owners are no longer satisfied with once-a-year compliance support. They want a trusted advisor who understands their goals, explains their financial position clearly, and helps them make smart, timely decisions. They’re looking to their accountant to interpret data, identify opportunities and navigate challenges.
In our experience, the biggest difference between a traditional accountant and a business advisor is mindset.
While a traditional accountant focuses mainly on compliance and reporting, a business advisor takes a proactive approach—partnering with clients to provide strategic input and forward-looking guidance. They use their financial expertise to help clients understand performance, manage risk, and plan for future growth.
For accountants and firms that fail to adapt, the biggest risk lies in resisting change. Technology in accounting is here to stay, and clients are embracing it. The future of the industry belongs to those who combine technical skills with a client-focused, advisory approach.
Why TaxAssist Accountants is leading the way
The TaxAssist Accountants network is uniquely positioned to thrive in this new environment. As a leading accounting franchise, we’ve embraced technology and built strong relationships with our clients, many of whom are small business owners looking for proactive support.
Our franchisees are equipped with the tools, training, and systems needed to deliver high-quality business advisory services. Whether it’s through financial forecasting, cloud accounting solutions, or business planning advice, we help clients understand their numbers and make informed decisions.
This proactive, client-centric approach is at the heart of everything we do - and it’s what sets TaxAssist Accountants apart in a fast-changing industry.
About the author:
Daren Moore FCCA joined The TaxAssist Direct Group Board of Directors in February 2018. Daren has spent his whole career in the accountancy practice sector, having worked his way up from accounts trainee to a member of the Management Board of Price Bailey LLP, a Top 25 regional firm, where he has an outstanding track record of achievement.
Daren's role involves working alongside our award winning support team, using his 25 years of experience in practice to help our network of franchisees grow their businesses and deliver high quality compliance and advisory services to their clients.
He works to ensure that TaxAssist continues to grow, capitalising on its growing brand and reputation as a leading provider in the UK and supporting the business as it looks to mirror this success at a global level.
May 2021
