Our high-street shopfront model remains a defining feature of the franchise, delivering consistent growth and local impact. Far more than just bricks and mortar, these visible, accessible, and welcoming spaces challenge the traditional image of accountancy and position our franchisees at the heart of their communities. This article explores how the strategic use of retail units continues to drive trust, client acquisition, and brand recognition across the TaxAssist network.
The real value of a retail unit
For TaxAssist Accountants franchisees, the shopfront has proven to be far more than just a physical location – it’s been a strategic cornerstone in driving business growth. Unlike the traditional image of accountants tucked away in upstairs offices or industrial parks, the bright, modern, and high-street-visible presence of a TaxAssist shop transforms the way clients perceive and engage with financial services.
Accessibility that welcomes
One of the most immediate benefits of the shopfront model is accessibility. Located on busy high streets and in local communities, these shops are easy to find and invite walk-in enquiries – something traditional office models rarely achieve. The open, customer-friendly design removes barriers and helps clients feel at ease discussing their financial affairs, encouraging new business and fostering lasting relationships.
Building trust through visibility
Visibility breeds trust. A shopfront that’s part of the daily lives of local people builds familiarity, and with it, credibility. When a business is seen regularly and presents a professional, approachable image, potential clients are more likely to trust it. For new franchisees, this immediate visibility can dramatically accelerate brand awareness and client acquisition.
Changing perceptions
A shopfront also helps challenge outdated stereotypes of accountants as intimidating or overly corporate. TaxAssist’s shop offers a modern, welcoming environment that removes the formality and stigma often associated with traditional accounting firms. This makes services more appealing – especially to small businesses, freelancers, and individuals who might otherwise hesitate to seek advice.
A strategic marketing asset
From a marketing perspective, the shopfront plays a crucial role in amplifying the effectiveness of other marketing efforts. Whether it’s digital campaigns, local advertising, or community networking, the physical presence of a shop provides a consistent, visible anchor that reinforces the brand message. It gives prospects a place to go, a face to see, and a lasting impression that supports all other promotional activity.
Front-of-mind awareness
Most importantly, a shopfront keeps TaxAssist top of mind for potential clients. Being a visible part of the community ensures that when someone thinks of tax, accounting, or business advice, they think of the brand they've seen every day. This passive yet powerful exposure can turn casual awareness into active engagement when the time is right.
Dave Forrester, TaxAssist Accountants Skipton, Ilkley, Bingley and Keighley, said: “Our businesses growth and lead generation has been directly linked to the new shop launches in our territory. We now have four shops and are on the lookout for number five!
“Each shop has been chosen based on location to maximise visibility and awareness in our community – as we add a shop our reputation, enquiries and revenue grow enabling the business to continue to scale profitably over time.”
In summary, the shopfront is far more than a location – it's a strategic asset that makes the TaxAssist Accountants brand accessible, trusted, modern, and memorable. For franchisees, it’s not just a place of work, but a vital growth engine that continues to drive success across the network.
Authored by Kelly Chick, Head of Group Marketing and Brand at TaxAssist Accountants