In the article, “Franchise with benefits,” Daren shares insight into the evolution and continued success of the TaxAssist Accountants franchise model, highlighting the strength of partnership between franchisor and franchisee.
Since joining the board in 2018 and becoming CEO in 2022, Daren has led the business through a period of significant growth and transformation. The network has expanded from 218 to nearly 253 franchise areas across the UK and Republic of Ireland, with revenue increasing from £47m to £73.5m in 2025.
Speaking in the feature, Daren emphasises the importance of staying ahead in a rapidly changing market:
“We have to make sure that we are as good as we can be and stay ahead of the competition in terms of our ability to manage change.”
The article also explores how TaxAssist Accountants supports its network by managing key challenges such as technology adoption, compliance, and marketing - allowing franchisees to focus on building strong client relationships and growing their practices.
He highlights the value of the franchise model as a true partnership:
“The franchisor-franchisee relationship is the best example of working in partnership that I know. Our support drives our franchisees’ success, which in turn drives our growth.”
The feature also outlines TaxAssist’s forward-looking strategy, including increased use of data and analytics, continued diversification of income streams, and plans for future expansion.
This recognition from ACCA reflects the strength of the TaxAssist model and its ongoing commitment to supporting small business clients and franchisees across the network.
Read the full article in the April 2026 issue of Accounting and Business magazine here.
April 2026
