We will provide you with a business toolkit containing everything you need for marketing. These and other initiatives will generate inbound leads (business opportunities) for your accountancy practice.
Below are just some of the marketing techniques we use on a local and national level for our network. Further information is provided on our Discovery Days.
Lead generation service
Our proven lead generation service delivers the right prospects to grow your fee bank, while your own responsive website and Google Ads campaigns increase your visibility locally.
Leads from national marketing
We have successfully undertaken our first TV advertising campaign for the network in 2018, which has significantly boosted all national marketing activities. Our network of branded TaxAssist Accountants shops and cars ensures that small businesses will see the brand and recognise our name in the marketplace. All enquiries we receive are qualified at the Support Centre and then sent on to the franchisee.
To kick start your business we provide you with an initial marketing campaign and 25 free leads from our lead generation activities (don't worry these won't all be delivered in your first month!). This includes a variety of brand awareness activities through Google Ads and social media. We will open a virtual office with you at the start of your Initial Training Course, with a £300 contribution, and this will help provide leads even while you are on your Initial Training Course.
Your own website
All new franchisees are set up with an email and their own website for you to personalise with information about you and your local contact details. We administer and maintain this for you.
We also work with Google Ads for you to ensure your website ranks well in search engines. The websites are mobile-friendly and have only recently been redesigned to help our online presence grow further.
Local marketing & social media
In order to deliver an enhanced level of advertising and support for raising the profile of the TaxAssist Accountants brand in franchisees’ local areas, our Brand Awareness and Client Acquisition Media initiative comprises of ongoing TV advertising, paid Facebook advertising campaigns, social media management and local marketing support with local marketing plans, along with the creating, personalising and placing of adverts in relevant local media. The first six months are included in the Franchise Package.
First year’s subscription to a networking group
For your business to meet its full potential, you will need to be active with your marketing and networking. We would encourage you where possible to join a networking group if your local group has a vacancy. We will fund your first year of membership or support you in setting up your own group.
Stationery starter pack & promotional items
Most of the stationery you should need in the first six months of your operation is supplied as part of the franchise fee. Where appropriate, the stationery is personalised for you. We also include an initial supply of a range of corporate merchandise (including branded pens, mugs, mouse-mats and more) and pull-up exhibition banner.
Additional stationery, at very competitive prices, is available via our support site. We produce a range of marketing brochures for you to display in your office/shop front, which offer up-to-date information for your clients. We also provide an email tax newsletter which visitors to our website can subscribe to.