We will provide you with everything you need to generate leads for your business, including a local marketing plan, guidance and materials for running marketing campaigns, a social media presence and an unparalleled online presence.
Below are just some of the marketing initiatives and techniques we use on a local and national level to generate leads (business opportunities) for our network. Further discussion and information is provided on our Discovery Days.
Lead generation service
Our proven lead generation service delivers the right prospects to grow your client base, while your responsive website and search engine advertising campaigns increase your visibility online in your local area.
Leads from national marketing
We successfully undertook our first TV advertising campaign for the network in 2018 and have continued this throughout 2019, which has significantly boosted all national marketing activities. Our network of branded TaxAssist Accountants shops and cars ensures that small businesses will see the brand and recognise our name in the marketplace. All enquiries we receive are qualified at the Support Centre and then sent on to the franchisee.
To kick start your business we provide you with an initial marketing campaign and we will guarantee 25 free qualified leads from our lead generation activities within 12 months (don't worry these won't all be delivered in your first month!). If for any reason this is not met, we will refund £200 per lead for reinvestment to the business under our no quibble guarantee. This includes a variety of brand awareness activities through paid search engine advertising and social media. We will also provide a TV advertising campaign across all of the Sky TV channels using the Sky AdSmart platform (subject to Sky AdSmart T&C's) in your area when your shop opens. If we do not do this for any reason, we will spend these funds on other marketing activity (up to £2,000 within the first year of trading.)
Your own website
We will provide you with your own responsive website for each office or shop that you open. Your website is customisable, allowing you to share information about you and your team.
We will maintain your website(s) for you, monitoring performance, carrying out regular development and enhancements to deliver optimal performance in search engines.
We also work with Google My Business, Bing and a wide number of key directories to ensure you rank well for local search.
Local marketing & social media
In order to deliver an enhanced level of advertising and support for raising the profile of the TaxAssist Accountants brand in franchisees’ local areas, our Brand Awareness and Client Acquisition Media initiative comprises of ongoing TV advertising, paid Facebook advertising campaigns, social media management and local marketing support with local marketing plans, along with the creating, personalising and placing of advertisements in relevant local media. The first six months are included in the Franchise Package.
First year’s subscription to a networking group
For your business to meet its full potential, you will need to be actively marketing and networking. We would encourage you to join a networking group if your local group has a vacancy. We will pay up to the value of £500 for your first year subscription to a networking group of your choice or support you in setting up your own group.
Stationery starter pack & promotional items
Most of the stationery you should need in the first six months of your operation is supplied as part of the franchise fee. Where appropriate, the stationery is personalised for you. We also include an initial supply of a variety of corporate merchandise (including branded pens, mugs, mouse-mats and more) and an exhibition banner. Additional stationery and merchandise are available via our Support Site, at very competitive prices.
We produce a range of marketing literature for you to display in your office or shop, which offers helpful, topical information for your clients and prospects.
In addition to a range of print literature, we also deliver digital promotional campaigns on your behalf through email and social media. These email campaigns keep your clients, prospects and referral partners up to date with the latest tax and accountancy news, specifically curated and written for your target market.